Elrico Fernandes - Manager Ma rketing and Business Development
 
 
"Meeting the deadlines is not good enough, beating the deadlines is my expectation" believes Elrico Fernandes. He has always pursued his goals even in the face of difficulties, and converted adversities into opportunities.
 
High school saw Elrico involved in a variety of jobs such as catering, bartending and club membership promotions.  He enrolled himself as a Food and Beverage service, full time student at IHM well known as Dadar Catering College in Mumbai. He learnt with determination and with perfection, success followed him soon as he was amongst the first few to be recruited by the reputed  5 star graded Grand Hyatt hotel – Mumbai  during one college campus interview.
 
With his passion for hard work and efficiency behind the bar, banquets, at service lounge’s he became the best known steadfast personnel in the hotel. Less than a year in his job, on 6th October, 2006 he was promoted as a permanent employee and with that he was bestowed with dignified responsibility of being the chief butler. With his poise in offering overwhelming service he attended to various honourable personalities to name a few PM - Manmohan Singh , Mr. Paul Otnell ( CEO of Intel Group), Mr. Anand Mahindra ( Owner of Mahindra group) and many other celebrities from various facets such as entertainment, art, corporate world and more. By this time Elrico had analysed his potential of being able to successfully work and be at par with the brand.
 

Elrico was always fascinated with travel and having the thought of combining his heartfelt passion for travelling while being on work encouraged him to resign at the Grand Hyatt as he had made bigger plans  for himself he wanted to venture a career with adventure. In Dec, 2007 he joined the prestigious professional bartending school “Cocktails and Dreams - Mumbai” to master his skills at bartending. To keep pace with the industry he passionately bartended at over 100 events while he was learning in the classrooms in the day and practicing at live bar most nights. He learned tremendously and gained immense industry exposure with Bar Solutions a sister concern of C & D.

 
Then it was time for him to sail to bridge travel with work, on 5th May 2008 he joined P & 0 and discovered a different world, where he worked as a Bar and Food and Beverage personnel at various outlets and experienced an intoxicating blend of exotic cultures, varied landscapes and ancient treasures while cruising through Asian and oriental ports in his ship MV Arcadia.  23rd of January 2009 he disembarked from the ship and soon came back to enjoy the land events with Bar Solutions till May 2009.  His journey continued while he sailed once again with another P & O cruise Aurora this time to unfold the beauties of the Caribbean islands and experienced a richly varied range of architecture, cultures and tastes. He took the opportunity of visiting the Oriol rossell vineyard in Barcelona. Soon he also completed the wine waiter’s intermediate exams in December 2009. This dream tour ended on 5th January 2010. Elrico met different people and learned little things as he travelled to Spain, France, Estonia, Italy, Ukraine, Egypt, Norway, Russia, Sweden, Denmark, Finland, America, Canada, Turkey and more.
 
Having the personality to please and strike success in all his endeavours and with his growing relation with Cocktails and Dreams as he always returned home to this organisation, hence when he was given an offer to join the company with multi job responsibility where he could share his experience with the students of Cocktails and Dreams , conduct professional workshops for Bar solutions clients and travel in various parts of the world while organising bartending events for Bar Solutions and heading the corporate marketing segment for the company he accepted the offer on 1st April 2010. Today Elrico is appropriately designated as Manager Marketing and Business Development and since then he has conducted several Cocktail, Wine workshops, he shares his knowledge with students , travels across cities to execute important events such as Grey goose Fashion week, NH 7 held in Pune, Lakme Fashion week, Mahindra Blues, IIFA awards at Sri Lanka , Bacardi martini grand prix  held PAN India and many more. Today he concludes major business tie ups for the company and he is the face of the brand in the corporate world.
 
Elrico is the definition of a success story, continually setting new standards while expanding his interests in corporate marketing, bartending, and business. He is the classic deal-maker.
 
 
 
 
 
 
 
 
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Address : 5, Shivshakti building, 2nd floor, Above M.G Jewelers, 4th road corner, Khar (w), Mumbai,
Phone : 022-26465557, 9819183987, 9820319668 Email : info@ahta.in, barsolutions9@gmail.com